July 15, 2012
I was reading a post by Mr. Money Mustache a few weeks back, and he mentioned a book by Michael Pollan “Food Rules”. I have read a few of Pollan’s NYTimes columns and one of his books, so I figured why not check this one out? So that Saturday after I had finished my study in the library, I started casting about in my mind for what I should check out. I have the horrible habit of never being able to leave a library empty handed. I found the book after overlooking it twice as its small size was overshadowed by neighboring food books.
I read the whole book later that day and started talking about it with my girlfriend Larissa. We live together and like to cook together, so any changes to my diet will naturally affect hers. Luckily, she was on board with many of the ideas and agreed that “Food Rules” was a push in the right direction. Well, Larissa started talking about this with her mother, who gave her an other diet book, “Eat This Not That” by David Zinczenko.
These two books can both be rightly called diet books, contrary to the “Eat This Not That” cover, but their scopes are drastically different. “Food Rules” posits a way of eating unlike the traditional American way, whereas “Eat This Not That” merely proffers paltry changes in your diet. While Pollan wants you to reduce your meat eating, avoid fast food, eat greens, Zinczenko tells you that your diet is fine, you just need to swap out this healthier burger for that one and avoid Grandma’s gravy at Thanksgiving. Which of these two approaches are people more likely to adopt? Which of these two approaches is more likely to give you greater health?
If there is one action you can count on people taking, it is inaction. People don’t like change, and they dislike changing themselves even more. Clearly, people will be more likely to simply make the incremental changes given by Zinczenko. I could see this book being placed in the checkout aisle of grocery stores, rubbing elbows with the celebrity gossip magazines, Women’s Health, and all the cooking glossies too. Just looking at the cover, you can see it is designed to stand out in this situation.
The garish colors, the text-burst proclaiming its features, the eye-grabbing text at the very top of the cover so that it won’t be covered up by the stand all clamor for your attention. As you can see above, “Food Rules” has a much gentler cover that isn’t trying to sell itself so desperately.
You can definitely judge these books by their covers. Pollan’s whole book is very simply laid out with minimal text, no color, simple sketches, and simple paper. This understated style contrasts with the sweeping lifestyle change proposed by the book, whose motto is: “Eat food. Mostly plants. Not too much.” The book is broken into three sections with a short intro explaining the science behind the idea and then spreads of a sketch of food and a large-type memorable rule to help you practice the idea. Zinczenko’s book also is ordered by spreads with each spread being a fast-food restaurant or holiday meal. Every spread is jammed full of factoids, bright colors, photos, and it is all on glossy paper. Pollan’s book asks you to internalize and remember the rules, while Zinczenko has color-coded the pages as you have no hope of memorizing all the dangers of restaurant menus. While Pollan’s book is broken into bite-sized increments, Zinczenko’s book is further subdivided on each page by boxes, circles, burst-text, and arrows.
Clearly, the baby-steps given in “Eat This Not That” are more likely to be accepted as no major changes are required. Switching from loaded french-fries to plain fries is not a decision that requires debate. In contrast, Larissa and I discussed the rules in “Food Rules” before deciding to reduce our meat consumption and to eat more veggies.
Which brings us to the next question, “Which leads to a healthier life?” The short answer is that they both do. However, just like most things in life, you get out what you put in. If you settle for Zinczenko’s easy way of changing your restaurant orders, you will improve but not nearly as much as if you follow Pollan’s three suggestions of eating minimally-processed food, greens, and less of both. As “Food Rules” pushes for a lifestyle change, while “Eat This Not That” only pushes for ordering a different dish. However, only a lifestyle change can give you a healthy life. “Eat This Not That” is a step in the right direction, but I worry that it may actually do more harm than good because it gives you the impression that you can make a healthy diet of nothing but pre-cooked meals and fast foods.
While there is a place for both books, clearly I am to taking Pollan’s advice. To me, his book was mostly common sense. There was nothing revelatory, yet it was enough to push me over the edge and actually start cooking and eating like I should. I had been skimping on veggies. I had been eating a fairly meat-heavy diet. I had been eating a bit too much. Thanks to the redundancy of many of the rules in the book, enough of them of stuck in my head to get me to refocus my diet. It’s been a gradual shift, and it has been difficult at times (cooking tofu flavorfully is a challenge), but it has been rewarding to feel better. I’ll post a couple of cooking adventures in the next few weeks as I continue talking about health.